Lana Lawrence, VP of Sales, brings a refreshing and heartfelt approach to her role. Focused on connection over transactions, Lana’s passion for helping others find alignment shines through in every interaction. Whether building community within the company or creating a legacy with her growing family, she embodies the spirit of thoughtful leadership and authentic growth.”
Q1: How would you describe your role and how you really approach it?
Technically I’m the VP of Sales, but I don’t view my role as selling anything. I lead with energy, connection, and purpose; more heart than hustle. I’m a bridge builder in this industry, listening deeply, tuning into what people truly need, and connecting them with the right partners, insights, or opportunities.
At CBAS, we’re a community-driven housing advisory firm that leads with intention. We’re known for being an extension of our clients’ teams, fully invested, deeply collaborative, and trusted to show up with both integrity and insight.
And here’s the thing, this isn’t just a job I believe in, it’s one I feel in every fiber. I’ve definitely had to sell a thing before… but not this thing. 😉
One of the most meaningful parts of the journey is getting to walk it with my sister, Buffy. Together we’re building something that reflects who we are at our core, a team grounded in purpose, driven by relationships, and committed to creating impact in the communities we serve.
Q2: What lights you up both in and outside of work?
Connection, hands down.
There’s nothing better than helping someone step into their potential and find clarity in who they are. Supporting their growth, celebrating their wins, and being part of those light bulb moments where everything just clicks; That’s my jam! 🔥✨
Outside of work, I’m all about creating experiences that feed the soul. I love to travel, explore, and make memories with the people I love. Pilat
es is my mind-body reset. Reading and meditation are my quiet fuel. And sports? I’m extremely (yet lovingly) competitive. Give me a challenge and a cheering section, and I’m in my element.
It means so much to work in a space that honors these same values, where growth is measured in both impact and authenticity.
Q3: What is something people might be surprised to learn about you?
Most people are surprised to find out I’m a grandma, though no one calls me that. I’m NiNi to my little crew, and hearing “Ni” echo across the land is hands down my favorite sound in the world.
I’m
building a multigenerational family compound where we can all grow together, with kids, grandkids, and the future we’re building together. It’s my soul project. That vision of connection and legacy fuels everything I do, even in my work. I’m not just building a life. I’m helping others build theirs too. And just like I pour into my family and future generations, I’m grateful to be part of a company that supports our growth and dreams right alongside us.
Oh, and yes… I still get carded
😉. 
Interview by Amiracle Hardeman